‘When on holiday, one should not feel worse than at home.’

Franz Pfleger jun., who today manages the four generations old bakery Pfleger, has travelled widely. He realized that the german proverb ‘different countries, different customs’ also holds true for baked goods.


So, why not share our specialities with the world?
As opposed to ‘Fastfood & Co.’, with Rye King™ we aim to enrich the range of baked goods with a piece of our healthy, high-quality baking culture. Be it health-conscious gastronomy, creative catering, a baker’s shop looking for the little extra, or – like Franz Pfleger – simply a traveller longing for the full taste of rye: ‘Rye King™ will make a slice of alpine vitality available for everyone who wants to enjoy it with us.’